Affiliate Terms Explained

Here you will find explanations and descriptions for the most common terms related to affiliate programs and e-commerce. This glossary has been created to help our affiliates. Click on the terms below to learn more about them.

A

above the fold affiliate affiliate agreement affiliate program affiliate announcement service affiliate directory affiliate forum affiliate link affiliate manager affiliate marketing affiliate merchant affiliate network affiliate recruiting associate auto-responder

B

B2B B2C banner exchange banner farm banner bookmark bounty brand image brand identity

C

chargeback click through cobranding commission rates compensation rate context centric conversion rate cookie copyright coupon CPA CPC CPM CPS cross promotion CTR

D

DART demographics digital cash doorway page

E

e-commerce EFT eighty-twenty rule e-mail list embedded commerce EPC escalating commission ESD exclusivity ezine

F

favicon

G

guerilla marketing

H

hit counter hit hyperlink

I

image advertising impressions inbound link

K

keyword keyword density keyword popularity

L

link exchange link popularity linking code

M

market segmentation merchant account merchant meta tags

N

niche sites

O

OEM opt-in opt-in e-mail opt-out e-mail opt-out outbound link

P

page rank page view pay for performance payment threshold performance marketing popunder popup PPC PPC search engine PPI PPL PPS

R

rate card reciprocal links reseller residual earnings program revenue sharing program rich media ROI RON ROS royalty

S

secure server SEO shopping cart site map skyscraper spam super affiliate

T

target market testimonial tracking method tracking pixel trademark trial version two-tier affiliate program

U

unique visitors

V/W

VAR vendor viral marketing web ring webmaster