What is Google Product Search and Froogle?

Increase Product Sales Add your Products to Google Product Search

By Daryl H. Bryant (442 words)

Selling more products via the Internet is a major concern of most product retailers, distributors and manufacturers in today's online world. The Internet has proven to be a terrific way to distribute products in a cost effective and efficient manner and should be a major focus for just about every product company.

If you're a product company and are looking for an affordable way to sell more products, then lo and behold! Google Product Search is exactly what you've been looking for. Google Product Search, formerly named Froogle, is a place where product companies can submit and list their products for FREE directly with Google's shopping search engine.

It's a free service offered by Google that provides users with a search feature to search for products and be directed to the website(s) where they can purchase them. The previous name Froogle, named back in 2002, was originally a mash between the words "Google" and "Frugal" (meaning thrifty or thriftiness). The named was changed from Froogle to Google Product Search in August of 2006 because Google felt the word Froogle suffered in that users had no idea what Froogle offered from the name. There was nothing to make you think that Froogle meant shopping or product search, hence the new and improved name - Google Product Search.

Since Google has changed the name, Google Product Search has gained significant exposure from online users and it's becoming more common for product companies to submit their products on a daily basis to increase product sales.

Google allows you to reach more shoppers by submitting information about your products to Google Base so they'll be found on Google Product Search. You can link directly from the Google search results to your website. Depending on how many items you have, you can choose to submit your products one at a time, all at once using a bulk upload, or by having Hudson Horizons submit an automated product feed three times a week, eliminating the need for you to manage the uploads all on your own.

The great part about doing an automated feed is once you're setup, you're done! Shoppers will be able to find your items on Google Product Search within 24 hours after they are submitted to Google Base and will be automatically updated three times a week. So as you add new products to your website, they are automatically added to Google Product Search by Hudson Horizons HH Product system, dramatically increasing product sales for your product company.

The Perks of Google Product Search

By Lauren Litwinka (178 words)

At Hudson Horizons, we've got a keen understanding of eCommerce-- the do's and don'ts, the tips and trends, and the tried and true methods you can cash in on to help boost your eCommerce sales.

If you own an eCommerce website, or you sell products online through various eCommerce channels, then you probably know about Google's eCommerce search engine, Google Product Search.

This short vlog will explore how to get your company's feet wet with Google Product Search, and show you all the helpful features that accompany Google Product Search listings.

There's nothing quite like fresh, interested traffic driven to your webstore straight from Google. But if you don't have the time to resubmit your item lists on a weekly basis, sign up with HH Product Manager and start automating product submissions today.